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Viera Cast is a Smart TV platform by Panasonic that makes it possible to stream multimedia content from the Internet directly into select Viera and Blu-ray players. It was announced during the January 2008 exhibition of the Consumer Electronics Show (CES) in Las Vegas and began rolling out in Panasonic Viera TVs several months later.
The Viera HDTVs and Blu-ray players featuring Viera Cast have a built-in Ethernet interface; many models also have Wi-Fi connectivity and thus no external box or PC is required. The service is accessed via a single button on the HDTV remote. Viera announced that it would extend the feature to three series of the company's 2009 Viera G, V and Z series of HDTVs. Panasonic also has three new stand-alone players and a portable Blu-ray player that support the technology.
The Viera Cast service is being replaced by a new platform called Viera Connect which is not backward compatible. However, if the television supported Viera Cast, it can be upgraded to the new smart TV as long as it is at least a 2010 model. The new service had an improved number of applications on offer as the platform is open to third-party developers. New features also include a remote app for easier text input and navigation using a smartphone or a tablet as well as a Viera Connect Market app store where users can download games and online services.
In 2012, Panasonic added the UK BBC iPlayer service to the Viera Connect. This new content is part of the larger upgrade to the platform, which - according to the company - allowed a more robust and interactive connected TV experience.
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